Who is Who > Colombia
Aug, 30 2024 | TOP COLOMBIAN MARKETERS

Who's Who in Vehicle Marketing in Colombia

Marketers by Adlatina made a special ion of ten executives who work in marketing departments in the automotive sector in Colombia.


Diana Avila
ISUZU MARKETING MANAGER FOR COLOMBIA, ECUADOR, PERU AND CHILE FOR GENERAL MOTORS
She joined the company in Ecuador seventeen years ago as a procurement manager . In 2013, she went to Brazil to work as onstar manager , in 2016 she became marketing manager for Chevrolet with Isuzu technology , and three years later she went to Colombia with the role of marketing manager for Chevrolet / Isuzu ( buses & trucks for Colombia, Ecuador, Peru & Chile ). She graduated as an industrial engineer from the Pontificia Universidad Javeriana and completed a degree in business management at INALDE Business School.

Juan Pablo Bazzani
TOYOTA MARKETING MANAGER
He has been with the car company for nine years, having joined the company as head of advertising and communications. Before that, he worked as head of advertising at Distoyota and was an account executive at J. Walter Thompson Worldwide. Bazzani graduated as a social communicator-journalist from the Pontificia Universidad Javeriana and has a master's degree in administration from the Universitat Autònoma de Barcelona.

Veronica Benedetti Melendez
Mazda Marketing Director
She has been working for the company for almost eight years, and has held her current position for two. She has a degree in social communication and journalism from the Pontificia Universidad Javeriana, a master's degree in commercial management and marketing direction from the ESIC Business & Marketing School and a master's degree in marketing management from the Colegio de Estudios Superiores de Administración. Previously, she worked at Hill+Knowlton Strategies Latin America, Conexiones y Comunicaciones and the Ministry of Information Technology and Communications.

Paula Catalina Garzon Navarrete
PORSCHE MARKETING MANAGER
She joined the company in 2018 as a brand experience coordinator and has held her current position since November 2019. She holds a degree in marketing from the Universidad Santo Tomás and before joining the company she worked for more than three years at Autogermana.

Nicolas Gonzalez Bothe
BMW & MINI Marketing Director at Autogermana
With fourteen years of experience, he worked for multinationals such as Havas Group, The Coca-Cola Company, Bimbo and Virgin Mobile until joining the current company in September 2022 with the position he holds. He holds a degree in industrial engineering from the Universidad de los Andes.

Jose Fernando Londono Robledo
VICE PRESIDENT OF HONDA MOTORCYCLES AT FANALCA
Since 2016, he has held his current position, which includes the marketing department. Before that, he was vice president of the Adeinco financing line, in Grupo Fanalca. He started in the company in 1993, as administrative manager, then he was promoted and became financial director of Honda Motorcycles. He studied business administration at the Pontificia Universidad Javeriana Cali.

Camila Marquez Castellanos
KIA MARKETING DIRECTOR
A business administrator from the Pontificia Universidad Javeriana, she has held her current position since March of last year, when she joined the company. She has worked in the marketing areas of Anterdit, Honeywell, Samsung Electronics and Merck.

Rafael Melo
FORD MARKETING MANAGER
She first joined the company in July 2007 as a brand manager . After almost two years, she moved to Eli Lilly and Company, then worked at Avianca, and returned to the company in March 2012. She has held her current position since November 2018, and her previous position was marketing & sales manager for Bolivia, Ecuador, Suriname and Guyana. She has also worked at Protabaco, Confitecol, Schering-Plough Pharmaceuticals and SC Johnson. She studied business administration at the Universidad del Rosario, and has a degree in strategic marketing specialist from Politecnico Di Milano.

Maria Alcira Montero Zambrano
SUBARU MARKETING DIRECTOR AT PRACO DIDACOL
She has been with the company for more than ten years. She joined in December 2013 and has held her current position ever since. Her previous job was at Daimler, where she worked for more than twelve years as a company manager. She is known among her colleagues for her ability to generate marketing strategies, for her team leadership and for her project management. She is a specialist in strategic marketing management from the College of Higher Studies in Administration.

Ivan Ramirez Velez
MANAGER OF RENAULT MARKETING DIVISION
He joined the company a decade ago as a quality engineer. Later he was a zone manager, then a regional sales manager. In 2018 he was promoted to after-sales division manager and since 2021 he has been the marketing manager. The professional is a mechanical engineer from EAFIT University and studied finance at the Universidad Pontificia Bolivariana.