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Cannes Lions: seis marketers iberoamericanos serán jurados este año

Ya está disponible la lista —casi— completa de las categorías y los jurados que las presidirán del Festival Internacional de Creatividad Cannes Lions. Al respecto, el CEO de Lions, Simon Cook afirmó que “estamos encantados de reunir a algunos de los líderes más respetados que definirán los estándares de creatividad que rigen nuestra industria y celebrar el poder transformador de la creatividad en la disciplina, la sociedad y el negocio”.

El festival de publicidad más importante del año, Cannes Lions, anuncia la lista de las personalidades que formarán parte del jurado de la gran mayoría de las categorías. Todavía faltan definir tres de ellas: Creative Brand, Dan Wieden Titanium y Luxury. 

Este año, los jurados estarán conformados por diversas voces de agencias y marcas emergentes, así como las de larga trayectoria a lo largo del territorio global. En particular, debutarán marcas como Axa, ganadora de trece Leones el año pasado y, también jurados de República Dominicana y Venezuela, que por primera vez acceden a él. 

A continuación, los presidentes de cada categoría y, debajo, los marketers que integrarán cada jurado; en negrita, los iberoamericanos. La categoría Creative Brand, que debuta este año, será presidida por el marketer brasileño Marcel Marcondes, CMO global de AB InBev, y es muy probable que incluya la mayor cantidad de profesionales de marketing en su jurado.

Audio & radio
Preside Oriel Davis-Lyons | Chief creative officer, Mother New York, Estados Unidos

Brand experience & activation
Preside Rafael Pitanguy | Deputy global chief creative officer, VML, global
Julie Hogan | VP of global brand experiences, Meta, global
Zizwe Vundla | Chief marketing officer, Safaricom | Mpesa, Kenia

Creative B2B
Preside Ty Heath | Global director, thought leadership, GTM Strategy, Linkedin, global
Adelise Ashdown | Global head of brand and client experience and regional marketing lead, APAC, JLL, global and Asia Pacífico
Kelly McConville | VP of marketing, Fourthline, Países Bajos

Creative business transformation
Preside Gugu Mthembu | Chief marketing officer, Telkom, Sudáfrica
Virginie Berçot | Global brand director, AXA, global

Creative commerce
Preside Phil Camarota | Chief creative officer, Flywheel, global
Oriane Canfrin | Head of marketing and communication, Ecobank, Costa de Marfil
Thanh Anh Nguyen | Head of marketing and commercial, Grab, Vietnam

Creative data
Preside Anupriya Acharya | CEO, Publicis Groupe, Asia del Sur
Tracey Cooke | Chief marketing officer, SVP, Nestlé, Canadá

Creative effectiveness
Preside Bertille Toledano | CEO, BETC and Havas Creative Middle East; President, Havas Creative Network, global
Brent Smart | Chief marketing officer, Telstra, Australia
Danielle Jin | Chief marketing officer, Asia Pacific, Visa, Asia Pacífico
Jane Wakely | Executive VP, chief consumer & marketing officer and chief growth officer - International Foods, PepsiCo, global

Creative strategy
Preside Sarah Lemarié | Chief strategy officer, Publicis, Francia

Design
Preside Greg Quinton | Chief creative officer, design bridge and partners, global

Digital craft
Preside Andrés Ordóñez | Global chief creative officer, McCann, global

Direct
Preside Joaquín Cubría | Chief creative officer, Gut, Argentina
Sophie Kelly | SVP, global tequila and mezcal categories, Diageo, global
Tanja Grubner | Global marketing director, Essity, global

Entertainment
Preside Chris Beresford-Hill | Worldwide chief creative cfficer, BBDO Worldwide, global

Entertainment Lions for gaming
Preside Lolly Thomson | Joint global chief creative officer, M+C Saatchi Group, global
Gabriel Caramelo Eccher | Marketing VP, Clash Royale, Supercell, Finlandia

Entertainment Lions for music
Preside Matt Murphy | Global chief creative officer, 72andSunny, global

Entertainment Lions for sport
Preside Shannon Washington | Chief creative officer and managing partner, 11 Ounces, global
A.P. Chaney | Senior director de creative, sparkling flavors (NAOU), The Coca-Cola Company, Norteamérica
Binda Dey | Global chief marketing officer, Knight Riders Sports, India
Bukky Moemeke | Independent consultant, sport and entertainment marketing, global

Film
Preside Pelle Sjoenell | Former worldwide chief creative officer, Droga5, part of Accenture Song, global

Film craft
Preside Pip Smart | Executive producer and partner, Revolver, Australia

Glass: The Lion for change
Preside Monique Nelson | Executive chair, UWG, Estados Unidos
Breana Auberry | Global brand director, culture marketing and collaborations, The Lego Group, global

Health & wellness
Preside Kainaz Karmakar | Chief creative officer, Ogilvy, India
Marília Zanoli | Chief Marketing Officer, Kimberly-Clark, Brasil
Séverine Autret | Global creative excellence lead, Opella, global

Industry craft
Preside Rafael Gil | Chief creative officer, Artplan, Brasil

Innovation
Preside Kazuhiro Shimura | Executive creative director, Dentsu Inc., Japón

Media
Preside Sindhuja Rai | Chief client officer, WPP Media, APMEA
Marta García Alonso | VP marketing, Heineken, México

Outdoor
Preside Aaron Starkman | Global chief creative officer, Rethink, global

Pharma
Preside Tracey Brader | Chief strategy and innovation officer, Remedy Edge, Reino Unido
Paola Aldaz | Chief marketing officer and head of marketing, Keralty Group and Colsanitas, Colombia

PR
Preside Dana Tahir | CEO, HAVAS Red, Medio Oriente y Egipto

Print & publishing
Preside Jessica Apellaniz | Chief creative officer, Wieden + Kennedy, México

Social & creator
Preside Mihnea Gheorghiu | Global chief creative officer, Lepub, global
Anny Havercroft | Global head of product MarComs and industry education, TikTok, global

Sustainable development goals
Preside Kazoo Sato | Chief creative officer and CEO, Earth Centric Design, Japan
Marcela Melero | Chief growth marketing officer, Dove, Unilever, global

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