Ashley Zeckman, directora de marketing en TopRank Online Marketing, explica en la edición de ayer que el 50 Influential Women in Digital Marketing es un listado que busca “generar inspiración a partir de distintas fuentes”. Además, aclara que muchas mujeres que están haciendo un trabajo increíble finalmente no quedaron entre las 50 más influyentes elegidas, y que eso no desmerece su labor.

Si bien la presentación aclara que el listado final no responde a orden alguno, es de destacar que no resulta casual que Mari Smith, influyente como pocas, haya resultado la influencer publicada en primer lugar, y con fotografía (menos de la mitad aparece con su imagen).

El listado, por otra parte, ofrece una equilibrada combinación entre marketers de empresas tradicionales con décadas de experiencia en áreas absolutamente diferentes. “Es un honor para mí homenajear a este grupo de mujeres excepcionales, aunque sea haciendo foco e iluminando apenas una pequeña porción de sus largas carreras, y remarcar de qué modo nos inspiran”, concluye Zeckman antes de dar paso al listado, que es el siguiente:

• Mari Smith - Consultant, Speaker, Author
• Michelle Killebrew - Group Vice President, US Marketing, Fisher Investments
• Jennifer Cisney - Chief Blogger & Social Media Manager, Kodak Alaris
• Ann Handley - Chief Content Officer, MarketingProfs
• Ramona Collins - Social Media Manager, Sam’s Club
• Alex Hisaka - Head of Global Content Marketing, LinkedIn
• Alison Herzog - Marketing Director, Global Social Business and Digital Strategy, Dell
• Becky Brown - Vice President, Global Marketing and Communications, Director, Digital Marketing and Media Group, Intel Corporation
• Jessica Gioglio - Director of Content Lab, Sprinklr
• Susan Beebe - Corporate Social Media, Tyson Foods
• Suzanne Doughty - Social Media Program Manager, Dell
• Amber Naslund - Senior Vice President of Marketing, Sysomos
• Jen Lee Reeves - Manager, Digital Strategy, AARP
• Susan Emerick - Director, Marketing and Customer Experience, Individual Markets, Blue Cross Blue Shield of Michigan
• Liz Philips - Senior Marketing Manager, Qualcomm
• Lisa Grimm - Associate Director, Social Media, Whole Foods Market
• Alix Hart - Vice President, Brand, Digital, and Advertising, Symantec
• Lauren Salazar - Director of Social Media, Weight Watchers
• Kandace Hudspeth - Vice President of Marketing, Bodybuilding.com
• Jacqui Kearns - Senior Vice President, Dun & Bradstreet
• Karen Thomas-Smith - Vice President of Provider Marketing & Reference Management, Optum
• Leslie Penrith - Vice President of Marketing, U.S. Bank
• Amanda Brinkman - Chief Brand and Communications Officer, Deluxe
• Debbie Braney - Vice President, Integrated Marketing Programs, Hitachi Data Systems
• Kate M. Porter - Senior Social Media Program Manager, Office Depot
• Melanie Mitchell - Managing Director/Head of Central Region, Strategic Search, Microsoft
• Marchell Gillis - Senior Social Media Manager, McKesson Health IT
• Laura Kimball - Sr Manager, Global Communities, HTC
• Maggie Burke - Senior Director, Corporate Marketing, EMC Corporation
• Shannon Paul - Vice President, Senior Social Media Marketing Manager, Fifth Third Bank
• Jeannine Rossignol - Vice President, Marketing for Large Enterprise Operations, Xerox
• Courtney Colwell - Director of OPEN Forum & Content Strategy, American Express Open
• LaSandra Brill - Sr. Director, Enterprise Digital & Advertising, Symantec
• Kristie Wells - Director of Global Social Media and Customer Engagement, Ancestry.com
• Jill Renslow - Senior Vice President, Business Development | Marketing, Mall of America
• Amy Lamparske - Head of Global Social Media, 3M
• Cynthia Pols - Vice President, Strategy & Business Development, McKesson Provider Technologies
• Aubrie Corey - Global Digital Brand Marketing Director – Nike Sportswear, Nike
• Barbara Young - Senior Manager, Global Paid Search Advertising, Oracle
• Jennifer Heyman - VP, Social Media Engagement, Wells Fargo
• Maria Poveromo - Senior Director, AR, PR and Social Media, Adobe
• Beverly W. Jackson - Vice President, Social Media and Content Strategy, MGM Resorts International
• Laura Fitton - Inbound Marketing Evangelist, HubSpot
• Amanda Ferrante Batista - Senior Manager, Demand Gen Programs (Data), Oracle
• Marcia Hansen - Global Digital Marketing Strategist and Program Manager, Intel
• Lauren Vargas - Chief Marketing Technologist, Aetna
• Amy Halford - Director, Digital Marketing and Media, General Mills
• Corinne Kovalsky - Director of Business Communications & Public Affairs, Raytheon Space and Airborne Systems
• Julie Horns - Social Business Director, US Bank
• Jen Erickson - Director of Digital Marketing, DocuSign